HK DESIGN FORCE

Eddie HUI, Managing Director of Semk Products Ltd, started his company in 2001 and also works as chief designer for the business

While exploring fine arts and design, Eddie was introduced to the words of great German conceptual artist Josef Beuys, who said, "Every human behavior can be Art." Eddie puts that concept into practice by exploring new dimensions and expanding upon what people already know. In this manner, he believes Semk can adopt a theme of incorporating multiple life portraits in order to realise the art of living.