HK DESIGN FORCE

The rise of Asia as a significant economic force means the world is showing increasing interest in Asian lifestyles and cultures. G.O.D. intends to capitalise on this phenomenon by providing an Eastern -derived lifestyle concept as an alternative to the established Western way of living. By exploring Oriental traditions from the past and modernising them with today’s consumers in mind, G.O.D. aspires to demonstrate that the techniques and wisdoms of past generations in the East still have a place in the modern world.

G.O.D. is the phonetic sound of the Cantonese slang "to live better", which is a basic human desire in Hong Kong, Asia and around the world. The brand’s mission is to define a new Asian identity. As Asia's climate, diet, space and culture are different from the West, G.O.D. believes Asians should have their own unique lifestyle, and it is an exciting challenge for today's Asian designers to define a new identity for their communities.

The cheeky designs of G.O.D. have won a string of awards organised by local and overseas magazines, as well as trade associations and design institutions.