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“rwb330”, the first-ever concept store features with the classic redwhiteblue fabric, is located at the Flower Market at Prince Edward under the premises of Urban Renewal Authority. “rwb330” is a social enterprise which aims at providing work and training opportunities for people in recovery of mental illness and promoting the spirit of “Positive Hong Kong” to the general public. It is also the first partnership project between New Life Psychiatric Rehabilitation Association and the renowned artist – anothermountainman (Stanley Wong) on the branding and creative development of this social enterprise. Scope of business include retailing of “Positive Hong Kong” products developed by local designers and people in recovery of mental illness, organizing creative workshops to promote positive thinking through art means, online retailing and providing creative floral arrangement service.