HK DESIGN FORCE

“Lee Hon Kong Kai” is a creative brand centred around the themes of Hong Kong signboards and local culture. On the one hand, it seeks to promote the extraordinary art and culture of Hong Kong’s iconic signboards. On the other, “Lee Hon Kong Kai” is a computer font styled after a classic Hong Kong script. By collecting Hong Kong-style calligraphy from manuscripts and digitalising the characters into a set of computer font, the brand hopes to pass on this piece of Hong Kong culture to future generations.