HK Design Force


HK Brands

Gift 330

The New Life Psychiatric Rehabilitation Association presents the artworks of people in recovery (PIR) to the world through its gift330 project.

With the themes of “eat”, “travel” and “living”, PIR art pieces are transformed into lifestyle products, showcasing the creativity of PIRs that is intimately connected with the society and the lives of its people.

The name gift330 has multiple meanings. “Gift” can denote “present” as well as “talent”. gift330 is more than just a present, it also represents the unique talents of PIRs. “Present” is also more than a synonym of “gift”, it refers to “this moment of being”.