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JNC has been an active and well-known player in the audio visual market for more than 20 years. In the 1990s, the company mainly focused on digital and audio-visual products such as MP3 players, TVs and Hi-Fis. Since then, it has continuously enriched its product range, including expanding into electrical home appliances in 2013.

To better meet the company's long-term development goals and interests and to reflect its belief that "Life is beautiful", JNC has been exploring possibilities in fashionable, elegant and smart designs.

In October 2018, JNC introduced the world's first NANO STEAM iron combo (the "nano combo") on Kickstarter, setting a new milestone for the company.