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Topchoice began as an ordinary trading firm with expertise in ceramic tableware manufacturing business then later gradually turned into a marketing-oriented firm focusing in creative design and tableware innovation.

Topchoice’s strategy is to focus on tablewares which are moderately priced yet of good quality with impeccable style. The key success is its commitment to continuous product development in order to cater the endless call for new trend.

When Topchoice comes to the minds of its customers, there is an immediate attachment to the company being a 'trendsetter' with unparalleled ability to evolve new and chic designs. Topchoice has successfully repositioned the company from the competitive, low-value, mass-appeal tableware to the better quality, nicely packaged and high value product in tableware industry in Hong Kong.