Kids dreading school already? KAGS know how they feel! KAGS, which is short for “kids’ bags”, was founded by four pairs of Hong Kong parents who wanted to help kids grow properly amid their stressful school lives. By bringing together the founders’ minds and expertise (in finance, accounting, medicine, manufacturing and infants’ products), coupled with years of researching samples, speaking to kids and parents and repeatedly testing the products, KAGS launched the virgin ABC in 2016. The founders believe that by giving school bags a little trendy twist and getting the nitty-gritty details right, they can help kids lighten up the day—not only with good designs that are simple, stylish, functional and practical, but by also helping kids have some fun with their school bags during their daily commutes.